{"id":164,"date":"2023-10-19T09:30:00","date_gmt":"2023-10-19T07:30:00","guid":{"rendered":"https:\/\/c1st.com\/blog\/butikkernes-guide-til-black-friday-2021\/"},"modified":"2023-10-17T08:41:02","modified_gmt":"2023-10-17T06:41:02","slug":"butikkernes-guide-til-black-friday-2023","status":"publish","type":"post","link":"https:\/\/c1st.com\/blog\/butikkernes-guide-til-black-friday-2023\/","title":{"rendered":"Handlingsplan: Butikkernes guide til Black Friday 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"164\" class=\"elementor elementor-164\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a1138b e-con-full e-flex e-con e-parent\" data-id=\"9a1138b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d9d33 elementor-widget elementor-widget-text-editor\" data-id=\"b4d9d33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400\">Som butiksindehaver er dette en glimrende nyhed.<\/span><\/p><p><span style=\"font-weight: 400\">Kigger vi p\u00e5 egne salgsstatistikker, kan vi se, at salget i butikkerne er op til 3 gange h\u00f8jere p\u00e5 Black Friday end normalt.<\/span><\/p><p><span style=\"font-weight: 400\">Men selvom det kan v\u00e6re den mest indbringende tid p\u00e5 \u00e5ret for butikkerne, s\u00e5 kan det ogs\u00e5 v\u00e6re den mest stressende.<\/span><\/p><p><span style=\"font-weight: 400\">H\u00e5ndteringen af alle de ekstra ordrer, den stigende m\u00e6ngde af trafik b\u00e5de i butikken og webshoppen, opfyldning af lager, og hvad der ellers h\u00f8rer til, kan f\u00f8les ekstremt overv\u00e6ldende.<\/span><\/p><p><span style=\"font-weight: 400\">Derfor er det godt at s\u00e6tte sig ned, tage en kop kaffe og udvikle en plan allerede nu.<\/span><\/p><p><span style=\"font-weight: 400\">Nedenfor har vi skitseret, hvad du skal g\u00f8re for at forberede din butik og webshop p\u00e5 flere kunder og f\u00e6rre hovedpiner.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63cd18 elementor-widget elementor-widget-heading\" data-id=\"c63cd18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">F\u00f8r Black Friday<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d89adf elementor-widget elementor-widget-heading\" data-id=\"6d89adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Planl\u00e6g, planl\u00e6g og planl\u00e6g!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25ca14 elementor-widget elementor-widget-text-editor\" data-id=\"d25ca14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Det er nok ikke en overraskelse, at planl\u00e6gning er n\u00f8glen til succes \u2013 ligesom enhver anden marketingkampagne.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Med begivenheder som Black Friday og Cyber Monday er det ikke anderledes.<\/span><\/p><p><span style=\"font-weight: 400\">F\u00f8rst og fremmest b\u00f8r du finde ud af, hvad du \u00f8nsker at promovere. Hvilke produkter eller tjenester vil du gerne give rabat p\u00e5? Hvor meget skal den rabat v\u00e6re? Vil du kun k\u00f8re dine tilbud under Black Friday, Cyber Monday, eller m\u00e5ske hele ugen ud? Eller slutter tilbuddene, n\u00e5r du l\u00f8ber t\u00f8r for varer p\u00e5 lager?<\/span><\/p><p><span style=\"font-weight: 400\">Her b\u00f8r du tage f\u00f8lgende med i dine overvejelser:<\/span><\/p><p><span style=\"font-weight: 400\">If\u00f8lge <\/span><a href=\"https:\/\/info.nets.dk\/blog\/black-friday-f%C3%B8lg-udviklingen-her\"><span style=\"font-weight: 400\">Nets<\/span><\/a><span style=\"font-weight: 400\"> g\u00e5r vi nemlig mod et nyt Black Friday-koncept, hvor tilbuddene varer en hel uge eller l\u00e6ngere.<\/span><\/p><p><span style=\"font-weight: 400\">Danske forbrugere er glade for at tilbuddene forts\u00e6tter til efter Black Friday \u2013 bl.a. p\u00e5 grund af udbetalingen af l\u00f8n.<\/span><\/p><p><span style=\"font-weight: 400\">N\u00e5r du har klargjort disse detaljer, kan du s\u00e5 sm\u00e5t g\u00e5 videre til n\u00e6ste trin.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39ca7 elementor-widget elementor-widget-heading\" data-id=\"2e39ca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Start med din webshop<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4341057 elementor-widget elementor-widget-text-editor\" data-id=\"4341057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Et godt sted at starte, n\u00e5r det kommer til en succesfuld Black Friday, er din webshop \u2013 hvis du har s\u00e5dan en.<\/span><\/p><p><span style=\"font-weight: 400\">Det er trods alt et af \u00e5rets st\u00f8rste salgsdage, og det skal dine bes\u00f8gende p\u00e5 webshoppen ikke v\u00e6re i tvivl om.<\/span><\/p><p><span style=\"font-weight: 400\">Her findes der mange m\u00e5der, hvorp\u00e5 du kan g\u00f8re dem opm\u00e6rksomme p\u00e5 dine kommende Black Friday-tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">Du kan eksempelvis oprette en pop-up, der fremh\u00e6ver disse tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">En pop-up der er indstillet til at blive vist efter et bestemt antal bes\u00f8gstid, efter en bestemt handling eller p\u00e5 bestemte undersider i webshoppen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Et andet tip er at oprette en ny landingpage udelukkende til din Black Friday-kampagne. P\u00e5 den m\u00e5de kan folk, der googler dit brand og ordene Black Friday langt nemmere blive dirigeret hen til dine tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">Her kan du evt. ogs\u00e5 supplere med en nedt\u00e6lling. Tilbuddene g\u00e6lder trods alt kun i et begr\u00e6nset tidsrum, s\u00e5 hvorfor ikke lave en smule <strong>urgency<\/strong>, der skaber sp\u00e6nding og lokker kunder.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418fd05 e-flex e-con-boxed e-con e-child\" data-id=\"418fd05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6883f elementor-widget elementor-widget-heading\" data-id=\"fc6883f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hvad er Urgency?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ccb94 elementor-widget elementor-widget-text-editor\" data-id=\"18ccb94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Brugen af Urgency i markedsf\u00f8ring handler om at give brugere et akut behov og en f\u00f8lelse af at skulle skynde sig. Det bunder i, at vi som mennesker handler og tr\u00e6ffer beslutninger hurtigere, hvis vi st\u00e5r over for tidspressede opgaver og situationer. I markedsf\u00f8ring kan det hj\u00e6lpe med at p\u00e5virke bes\u00f8gende til at foretage en \u00f8nsket handling, inden de g\u00f8r sig for mange tanker og overvejelser.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d1448 elementor-widget elementor-widget-text-editor\" data-id=\"a7d1448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">I \u00e5r har Power eksempelvis valgt at lave en fuld landingpage med et nedt\u00e6llingsur til deres Black Friday-tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">Mange webshopudbydere tilbyder ofte en gratis count-down til hjemmesider, men er din ikke en af dem, kan du sagtens finde alternative muligheder med en enkelt Google s\u00f8gning.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927a685 elementor-widget elementor-widget-image\" data-id=\"927a685\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"465\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/POWERBF2023-1024x595.webp\" class=\"attachment-large size-large wp-image-4515\" alt=\"Power t\u00e6ller ned til Black Friday 2023\" srcset=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/POWERBF2023-1024x595.webp 1024w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/POWERBF2023-300x174.webp 300w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/POWERBF2023-768x447.webp 768w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/POWERBF2023.webp 1185w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cf763 elementor-widget elementor-widget-heading\" data-id=\"28cf763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Ops\u00e6t dine e-mail marketing kampagner<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6ebf elementor-widget elementor-widget-text-editor\" data-id=\"40a6ebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">E-mails med tilbud for Black Friday og Cyber Monday er formentlig allerede begyndt at sv\u00e6rme i din indbakke fra oktober m\u00e5ned. Det betyder dog ikke, at det er for sent at hoppe med p\u00e5 vognen.<\/span><\/p><p><span style=\"font-weight: 400\">Dog skal du have en klar id\u00e9 om, hvor mange e-mails, du \u00f8nsker at sende.<\/span><\/p><p><span style=\"font-weight: 400\">Du vil helst gerne undg\u00e5 at dine e-mails drukner imellem alle de andre Black Friday tilbud. Modsat vil du heller ikke sende alt for mange e-mails, s\u00e5 du ender med at spamme og irritere potentielle kunder.<\/span><\/p><p><i><span style=\"font-weight: 400\">S\u00e5 hvad g\u00f8r du?<\/span><\/i><\/p><p><span style=\"font-weight: 400\">N\u00f8glen er din m\u00e5lgruppe, og hvad de forventer af dig. Hvis du allerede sender e-mails ud flere gange om ugen, fungerer det ofte fint med mange e-mails omkring dine Black Friday tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">Hvis du normalt ikke sender e-mails ud, er der ingen grund til at overv\u00e6lde dem med en bunke af e-mails p\u00e5 selve dagen.<\/span><\/p><p><span style=\"font-weight: 400\">Kort sagt, skal du basere antallet af e-mails, du sender, p\u00e5 din m\u00e5lgruppes eksisterende forventninger.<\/span><\/p><p><span style=\"font-weight: 400\">Du skal dog ikke v\u00e6re bange for at sende for mange e-mails ud.<\/span><\/p><p><span style=\"font-weight: 400\">Vi anbefaler, at du sender e-mails ud i god tid, s\u00e5 du kan skabe sp\u00e6nding \u2013 men ogs\u00e5 i dagene op til Black Friday og p\u00e5 selve dagen.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan v\u00e6re alt lige fra en teaser e-mail som denne fra Bellroy:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09dc26c elementor-widget elementor-widget-image\" data-id=\"09dc26c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/ezgif.com-gif-maker-1-1.webp\" title=\"\" alt=\"BF\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7e28a elementor-widget elementor-widget-text-editor\" data-id=\"1e7e28a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de3881 elementor-widget elementor-widget-text-editor\" data-id=\"6de3881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Eller en e-mail som denne fra Joybird, der giver tidlig adgang til en r\u00e6kke l\u00e6kre fordele:<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dbe05 elementor-widget elementor-widget-image\" data-id=\"38dbe05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/ezgif.com-gif-maker-2-1.webp\" title=\"\" alt=\"BF\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5882d6 elementor-widget elementor-widget-text-editor\" data-id=\"f5882d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de3881 elementor-widget elementor-widget-text-editor\" data-id=\"6de3881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Hvis du kun sender \u00e9n mail ud p\u00e5 dagen, er vi ret sikre p\u00e5, at der er meget mere forretning at hente.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d3a86 elementor-widget elementor-widget-heading\" data-id=\"10d3a86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. G\u00f8r brug af din kundeklub<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59f739 elementor-widget elementor-widget-text-editor\" data-id=\"e59f739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En kundeklub er som et eksklusivt f\u00e6llesskab for dine mest loyale kunder.<\/span><\/p><p><span style=\"font-weight: 400\">Det er et sted, hvor de kan f\u00f8le sig v\u00e6rdsatte og nyde en r\u00e6kke fantastiske fordele.<\/span><\/p><p><span style=\"font-weight: 400\">Men hvorfor er det s\u00e5 vigtigt at f\u00e5 kunderne til at tilmelde sig?<\/span><\/p><p><span style=\"font-weight: 400\">For det f\u00f8rste giver en kundeklub dig mulighed for at opbygge og styrke relationen til dine kunder.<\/span><\/p><p><span style=\"font-weight: 400\">Det er som at have en direkte linje til dem, hvor du kan kommunikere personligt og m\u00e5lrette dine budskaber gennem e-mail eller direkte SMS&#8217;er. Du kan tilbyde dem skr\u00e6ddersyede black friday tilbud, der passer pr\u00e6cis til deres behov og pr\u00e6ferencer.<\/span><\/p><p><span style=\"font-weight: 400\">Derudover giver en kundeklub dig en enest\u00e5ende mulighed for at bel\u00f8nne dine mest loyale kunder under Black Friday. Du kan tilbyde dem eksklusive fordele, som kun er tilg\u00e6ngelige for medlemmerne af klubben.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e36a0df e-flex e-con-boxed e-con e-child\" data-id=\"e36a0df\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2191dc elementor-widget elementor-widget-text-editor\" data-id=\"c2191dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u00e6s ogs\u00e5: <a href=\"https:\/\/c1st.com\/blog\/kassesystem-med-kundeklub-7-tips-til-flere-tilmeldinger\/\">Kassesystem med kundeklub: 7 tips til flere tilmeldinger<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11cab7 elementor-widget elementor-widget-heading\" data-id=\"d11cab7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Inddrag de sociale medier<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29b499 elementor-widget elementor-widget-text-editor\" data-id=\"d29b499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nu hvor du alligevel er i gang med at planl\u00e6gge strategien for Black Friday, b\u00f8r du ogs\u00e5 overveje de sociale medier.<\/span><\/p><p><span style=\"font-weight: 400\">Her anbefaler vi, at du bruger et social media v\u00e6rkt\u00f8j, der kan h\u00e5ndtere b\u00e5de planl\u00e6gning og automatisk posting p\u00e5 tv\u00e6rs af Facebook og Instagram (som eksempelvis <\/span><a href=\"https:\/\/later.com\/\"><span style=\"font-weight: 400\">later.com<\/span><\/a><span style=\"font-weight: 400\">).<\/span><\/p><p><span style=\"font-weight: 400\">S\u00e5 beh\u00f8ver du nemlig ikke bruge din tid p\u00e5 un\u00f8dvendig stress, hver gang du \u00f8nsker at poste et opslag med et nyt tilbud.<\/span><\/p><p><span style=\"font-weight: 400\">Planl\u00e6gger du samtidig at k\u00f8re annoncering p\u00e5 Facebook og Instagram, er det v\u00e6rd at bem\u00e6rke, at det kan v\u00e6re s\u00e6rligt dyrt i tiden op til disse begivenheder.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan derfor v\u00e6re en god id\u00e9 udelukkende at k\u00f8re din Black Friday kampagne som retargeting, hvor du m\u00e5lretter alle dine bes\u00f8gende p\u00e5 hjemmesiden, da det ofte er billigere.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">En anden smart l\u00f8sning er at bruge Facebooks leadannoncer til at indsamle e-mails i god tid p\u00e5 personer, der er interesserede i dine kommende tilbud.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52cd894 e-flex e-con-boxed e-con e-child\" data-id=\"52cd894\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d04db elementor-widget elementor-widget-heading\" data-id=\"69d04db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hvad er en leadannonce?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f9cd8 elementor-widget elementor-widget-text-editor\" data-id=\"f9f9cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En leadannonce ligner et ganske almindeligt sponsoreret opslag p\u00e5 Facebook og Instagram. Men n\u00e5r folk trykker p\u00e5 annoncen, dykker der en formular op. Den bliver automatisk udfyldt med deres Facebook-kontaktoplysninger som navn og e-mail. Dern\u00e6st bliver oplysningerne \u2013 efter brugerne har godkendt \u2013 sendt direkte videre til din e-mail liste.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10614d0 elementor-widget elementor-widget-text-editor\" data-id=\"10614d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">N\u00e5r du har f\u00e5et dem over p\u00e5 din e-mail liste i <\/span><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400\">MailChimp<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.activecampaign.com\/\"><span style=\"font-weight: 400\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400\">, eller hvad end du bruger, kan du begynde at sende sp\u00e6ndende e-mails med Black Friday-tilbud.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Det er b\u00e5de billigere og ofte langt mere effektivt, n\u00e5r det kommer til at konvertere potentielle kunder.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ae5f5 elementor-widget elementor-widget-image\" data-id=\"40ae5f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/c1st_lead_ad.gif\" title=\"c1st_lead_ad\" alt=\"Customers 1st Lead Ad\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18dfd69 elementor-widget elementor-widget-text-editor\" data-id=\"18dfd69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">N\u00e5r du opretter dine leadannoncer, er det ogs\u00e5 utrolig vigtigt, at du er opm\u00e6rksom p\u00e5 at f\u00e5 <strong>samtykke<\/strong> fra brugerne til at bruge deres oplysninger.<\/span><\/p><p><span style=\"font-weight: 400\">Du m\u00e5 nemlig ikke sende e-mails, SMS\u2019er eller anden elektronisk post med markedsf\u00f8ring, medmindre de har givet dig tilladelse i f\u00f8rste omgang.<\/span><\/p><p><span style=\"font-weight: 400\">Overtr\u00e6der du reglerne, kan det ende med en b\u00f8de. Ellers tak!<\/span><\/p><p><span style=\"font-weight: 400\">G\u00f8r det derfor soleklart i b\u00e5de annonce og formular, hvad du vil bruge deres oplysninger til, og hvordan de altid kan tr\u00e6kke deres samtykke tilbage igen.<\/span><\/p><p><span style=\"font-weight: 400\">Brug gerne lidt ekstra tid p\u00e5 at s\u00e6tte dig ind i reglerne omkring spamforbuddet her:\u00a0<\/span><\/p><p><a href=\"https:\/\/www.forbrugerombudsmanden.dk\/hvad-gaelder\/ofte-stillede-spoergsmaal\/spam\/\"><span style=\"font-weight: 400\">Typisk stillede sp\u00f8rgsm\u00e5l omkring spam.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0967a elementor-widget elementor-widget-heading\" data-id=\"8f0967a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. G\u00f8r varebeholdningen klar<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2878057 elementor-widget elementor-widget-text-editor\" data-id=\"2878057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Det v\u00e6rste, der kan ske, er, at du ikke har de varer, som kunderne leder efter.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan du heldigvis undg\u00e5.<\/span><\/p><p><span style=\"font-weight: 400\">Hvis du husker at lave en <\/span><a href=\"https:\/\/c1st.com\/funktioner\/statusmodul\/\"><span style=\"font-weight: 400\">statusopt\u00e6lling <\/span><\/a><span style=\"font-weight: 400\">i god tid over, hvad du har p\u00e5 lageret, og hvad du har brug for, kan du s\u00f8rge for at bestille varer hjem, inden det g\u00e5r l\u00f8s.<\/span><\/p><p><span style=\"font-weight: 400\">P\u00e5 den m\u00e5de kan du v\u00e6re parat til at im\u00f8dekomme dine kunders eftersp\u00f8rgsel.<\/span><\/p><p><span style=\"font-weight: 400\">Desuden er det vigtigt, at du ogs\u00e5 f\u00f8rer en oversigt over din logistik. S\u00e5 s\u00f8rg for at have nok poser, bonroller, prislabels, gavepapir m.m., s\u00e5 din Black Friday kan forl\u00f8be problemfrit.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc99956 e-flex e-con-boxed e-con e-child\" data-id=\"dc99956\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-831c46f elementor-widget elementor-widget-text-editor\" data-id=\"831c46f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u00e6s ogs\u00e5: <a href=\"https:\/\/c1st.com\/blog\/saadan-kan-et-lagerstyringsprogram-hjaelpe-din-virksomhed\/\">S\u00e5dan kan et lagerstyringsprogram i dit kassesystem hj\u00e6lpe din virksomhed<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fd94d elementor-widget elementor-widget-heading\" data-id=\"c9fd94d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Forbered dine medarbejdere<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47de5d4 elementor-widget elementor-widget-text-editor\" data-id=\"47de5d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">N\u00e6ste skridt er at forberede dine medarbejdere.<\/span><\/p><p><span style=\"font-weight: 400\">Hvis du her f\u00f8lger op p\u00e5 statistikker fra sidste \u00e5r, vil du langt nemmere kunne tilpasse bemandingen af din butik.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan du g\u00f8re ved at udtr\u00e6kke rapporter direkte fra dit <\/span><a href=\"https:\/\/c1st.com\/kassesystem\/\"><span style=\"font-weight: 400\">kassesystem<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Moderne kassesystemer har ofte et helt <\/span><a href=\"https:\/\/c1st.com\/funktioner\/#statistik\"><span style=\"font-weight: 400\">statistikmodul<\/span><\/a><span style=\"font-weight: 400\">, hvor du kan f\u00e5 et overblik over dine top-s\u00e6lgende produkter, avancerede salgsrapporter, sammenligning af rabatter, bedst s\u00e6lgende medarbejdere og meget mere.<\/span><\/p><p><span style=\"font-weight: 400\">Her skal du bl.a. fokusere p\u00e5 at finde ud af, hvorn\u00e5r din butik oplevede mest salg, og hvorn\u00e5r I oplevede den st\u00f8rste m\u00e6ngde af trafik.<\/span><\/p><p><span style=\"font-weight: 400\">N\u00e5r du har trukket din data, bliver det intet problem at l\u00e6gge en plan og sammens\u00e6tte et team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7672dc0 elementor-widget elementor-widget-image\" data-id=\"7672dc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-1024x768.webp\" class=\"attachment-large size-large wp-image-4519\" alt=\"Kollegaer forbereder sig\" srcset=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-1024x768.webp 1024w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-300x225.webp 300w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-768x576.webp 768w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-1536x1152.webp 1536w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/forbered_dine_medarbejdere-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ddf8f elementor-widget elementor-widget-heading\" data-id=\"f1ddf8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Fremvis dine produkter p\u00e5 Google<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee7685 elementor-widget elementor-widget-text-editor\" data-id=\"9ee7685\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vil du gerne g\u00f8re en ekstra indsats for at styrke din tilstedev\u00e6relse under de store julehandelsdage, er det en glimrende id\u00e9 at fremvise dine produkter p\u00e5 Google.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30faf9 elementor-widget elementor-widget-text-editor\" data-id=\"a30faf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>90% af kunderne foretager f\u00f8rst en internets\u00f8gning efter et produkt, inden de bes\u00f8ger den fysiske butik.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bc77f elementor-widget elementor-widget-text-editor\" data-id=\"c6bc77f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Det g\u00f8r du ved at oprette en <\/span><a href=\"https:\/\/www.google.com\/intl\/da_dk\/business\/\"><span style=\"font-weight: 400\">Google Business-profil<\/span><\/a><span style=\"font-weight: 400\"> og tilf\u00f8je dine produkter.<\/span><\/p><p><span style=\"font-weight: 400\">P\u00e5 den m\u00e5de kan potentielle kunder se dine produkter, n\u00e5r de s\u00f8ger efter din virksomhed.<\/span><\/p><p><span style=\"font-weight: 400\">Du kan ogs\u00e5 oprette og fremh\u00e6ve s\u00e6rlige tilbud p\u00e5 udvalgte produkter eller services, s\u00e5 du giver dine kunder en grund til at v\u00e6lge dig hver gang. Perfekt til Black Friday!<\/span><\/p><p><span style=\"font-weight: 400\">Ved at tilf\u00f8je dine produkter, kan kunderne gennemse din varebeholdning og tjekke lageroplysninger hjemme fra deres sofa.<\/span><\/p><p><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/2019-shopping-retail-insights\/\"><span style=\"font-weight: 400\">En global unders\u00f8gelse af Google<\/span><\/a><span style=\"font-weight: 400\"> viser, at 90% af kunderne f\u00f8rst foretager en internets\u00f8gning efter et produkt, inden de bes\u00f8ger den fysiske butik.<\/span><\/p><p><span style=\"font-weight: 400\">At fremvise dine produkter p\u00e5 Google er derfor en god m\u00e5de at komme foran konkurrenterne p\u00e5 og samtidig opfordre kunderne til at bes\u00f8ge din butik.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3fe3b elementor-widget elementor-widget-image\" data-id=\"bd3fe3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/google-products.webp\" title=\"google products\" alt=\"Google produkter under business konto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b59584 elementor-widget elementor-widget-heading\" data-id=\"5b59584\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Overvej at bruge gamification<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c484ae4 elementor-widget elementor-widget-text-editor\" data-id=\"c484ae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Dette tip fungerer m\u00e5ske ikke for alle typer af forretninger.<\/span><\/p><p><span style=\"font-weight: 400\">Men det kan v\u00e6re v\u00e6rd at afpr\u00f8ve.<\/span><\/p><p><span style=\"font-weight: 400\">Spil er nemlig sjove at interagere med. S\u00e5 hvorfor ikke smide en smule gamification ind i dine Black Friday planer?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bf8cd8 e-flex e-con-boxed e-con e-child\" data-id=\"5bf8cd8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b801be4 elementor-widget elementor-widget-heading\" data-id=\"b801be4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hvad er Gamification?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73656a elementor-widget elementor-widget-text-editor\" data-id=\"b73656a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gamification er et effektivt marketingv\u00e6rkt\u00f8j, hvor konkurrencer og spil elementer implementeres i dele, der normalvis ikke har noget med spil at g\u00f8re. Det g\u00f8r man for at skabe interaktion og engagere potentielle kunder til at udf\u00f8re en bestemt handling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adee774 elementor-widget elementor-widget-text-editor\" data-id=\"adee774\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ved at g\u00f8re dette kan du tage dine kundeoplevelser \u2013 b\u00e5de online og offline \u2013 op til helt nye h\u00f8jder. Og der findes utrolig mange m\u00e5der, du kan g\u00f8re det p\u00e5.<\/span><\/p><p><span style=\"font-weight: 400\">En id\u00e9, du kan bruge, er at lave en <\/span><i><span style=\"font-weight: 400\">skattejagt<\/span><\/i><span style=\"font-weight: 400\">, hvor kunder skal lede efter et skjult symbol p\u00e5 din hjemmeside eller i din fysiske butik. De f\u00f8rste 20, der finder det, f\u00e5r en v\u00e6rdifuld pr\u00e6mie eller form for rabat.<\/span><\/p><p><span style=\"font-weight: 400\">Du kan ogs\u00e5 tilf\u00f8je en <\/span><i><span style=\"font-weight: 400\">pop-up<\/span><\/i><span style=\"font-weight: 400\"> p\u00e5 din hjemmeside med et lykkehjul eller en enarmet tyvekn\u00e6gt, hvor heldige kunder kan vinde en vis m\u00e6ngde af rabat eller andre fede fordele.<\/span><\/p><p><span style=\"font-weight: 400\">Et glimrende eksempel p\u00e5 brugen af gamification under Black Friday er Soya Concept.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0788443 elementor-widget elementor-widget-image\" data-id=\"0788443\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"638\" height=\"443\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/soyaconcept_bf.webp\" class=\"attachment-large size-large wp-image-4521\" alt=\"Soya Concept gamification kampagne\" srcset=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/soyaconcept_bf.webp 638w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/soyaconcept_bf-300x208.webp 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f1cd3 elementor-widget elementor-widget-text-editor\" data-id=\"35f1cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Som du kan se p\u00e5 billedet, havde Soya Concept en gamification kampagne, hvor man kunne vinde en bedre Black Friday discount ved hj\u00e6lp af et lykkehjul.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6de77 elementor-widget elementor-widget-heading\" data-id=\"8d6de77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Ryd op i butikken og p\u00e5 lageret<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c89de elementor-widget elementor-widget-text-editor\" data-id=\"49c89de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Denne her er kort og burde sige sig selv. Du g\u00f8r det formentlig allerede.<\/span><\/p><p><span style=\"font-weight: 400\">Din butik skal naturligvis v\u00e6re p\u00e6n, ren og indbringende, s\u00e5 du kan lokke potentielle kunder indenfor.<\/span><\/p><p><span style=\"font-weight: 400\">S\u00e5 kom i gang med at pudse vinduer, svinge kosten, tage skrald ud og t\u00f8rre overflader af.<\/span><\/p><p><span style=\"font-weight: 400\">Et andet tip er at skabe mere plads for kunderne at bev\u00e6ge sig p\u00e5 og mere plads omkring de produkter, du \u00f8nsker, der skal skille sig ud.<\/span><\/p><p><span style=\"font-weight: 400\">Lageret b\u00f8r ogs\u00e5 f\u00e5 en omgang, hvor du rydder op i dine varer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">P\u00e5 den m\u00e5de g\u00f8r du det nemmere for b\u00e5de dig og dine ansatte, n\u00e5r de hurtigt skal finde frem til produkter, som kunder i butikken eftersp\u00f8rger.<\/span><\/p><p><span style=\"font-weight: 400\">Desuden f\u00e5r du ogs\u00e5 sorteret ud i de l\u00f8se varer, der ikke l\u00e6ngere er en del af dit faste sortiment.<\/span><\/p><p><span style=\"font-weight: 400\">Dem kan du dern\u00e6st f\u00e5 skudt af til en god pris.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d1c34 elementor-widget elementor-widget-image\" data-id=\"a7d1c34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-1024x768.webp\" class=\"attachment-large size-large wp-image-4522\" alt=\"Der ryddes op p\u00e5 lageret\" srcset=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-1024x768.webp 1024w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-300x225.webp 300w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-768x576.webp 768w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-1536x1152.webp 1536w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/butikken_ryddes_op-1-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b930a0f elementor-widget elementor-widget-heading\" data-id=\"b930a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Klarg\u00f8r tilbudskampagner i dit kassesystem<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f4904 elementor-widget elementor-widget-text-editor\" data-id=\"d3f4904\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Moderne kassesystemer tilbyder ofte ogs\u00e5 muligheden for at oprette tilbudskampagner p\u00e5 de varer i dit lager, du \u00f8nsker at give rabat p\u00e5 under Black Friday.<\/span><\/p><p><span style=\"font-weight: 400\">V\u00e6lger du at g\u00f8re dette, inden det g\u00e5r l\u00f8s, slipper du for at indtaste alle rabatter manuelt under hver enkelt ekspedition af en kunde.<\/span><\/p><p><span style=\"font-weight: 400\">Det resulterer ogs\u00e5 i kortere k\u00f8er og f\u00e6rre utilfredse kunder.<\/span><\/p><p><span style=\"font-weight: 400\">M\u00e5den du v\u00e6lger at kategorisere dine tilbudskampagner, er helt op til dig.<\/span><\/p><p><span style=\"font-weight: 400\">Hos Customers 1st v\u00e6lger nogle af vores kunder blot at oprette \u00e9n <\/span><a href=\"https:\/\/c1st.com\/funktioner\/opret-tilbudskampagner\/\"><span style=\"font-weight: 400\">tilbudskampagne<\/span><\/a><span style=\"font-weight: 400\">, de navngiver Black Friday, s\u00e5fremt udvalget af tilbudsvarer er relativt lavt.<\/span><\/p><p><span style=\"font-weight: 400\">Andre har mange forskellige typer af tilbudsvarer og g\u00e5r derfor mere i detaljen ved at kategorisere varerne yderligere ud fra varianter og produktkategorier.<\/span><\/p><p><span style=\"font-weight: 400\">Her slipper du for manuelt at skulle indtaste procentrabatten under hvert k\u00f8b.<\/span><\/p><p><span style=\"font-weight: 400\">Det fungerer p\u00e5 den m\u00e5de, at du inde i dine varer, v\u00e6lger det produkt eller den produktkategori, som du \u00f8nsker, skal have en tilbudspris. S\u00e5 bliver rabatten automatisk fratrukket ved kassen, og du undg\u00e5r kunder, der skal minde dig om tilbuddet.<\/span><\/p><p><span style=\"font-weight: 400\">Du kan ogs\u00e5 v\u00e6lge at oprette et kampagnetilbud som n\u00e6vnt tidligere, hvor du selv definerer, hvilken rabattype og i hvilken m\u00e6ngde tilbuddet skal forekomme.<\/span><\/p><p><span style=\"font-weight: 400\">Derudover kan du v\u00e6lge, hvorn\u00e5r kampagnen skal starte, og hvorn\u00e5r den skal slutte.<\/span><\/p><p><span style=\"font-weight: 400\">Du slipper nu manuelt for at skulle g\u00e5 ind og afslutte kampagnen. Systemet klarer det ganske enkelt for dig, og du kan langt hurtigere v\u00e6re med p\u00e5 de store udsalgsdage.<\/span><\/p><p><span style=\"font-weight: 400\">Det skader nemlig ikke at g\u00f8re tingene en smule lettere for sig selv og sine ansatte.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b2803 elementor-widget elementor-widget-heading\" data-id=\"77b2803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Sikr at din betalingsterminal tager imod mobilbetaling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbad21 elementor-widget elementor-widget-text-editor\" data-id=\"afbad21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Et af de helt store buzzwords inden for detailhandel er <\/span><i><span style=\"font-weight: 400\">mobilbetaling<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Hvis du er usikker p\u00e5 om din betalingsterminal tager imod mobilbetaling, s\u00e5 s\u00f8rg for at tjekke efter.<\/span><\/p><p><span style=\"font-weight: 400\">Vi vil n\u00f8digt have at du g\u00e5r glip af salg, fordi kunden gerne vil betale med mobilen.<\/span><\/p><p><span style=\"font-weight: 400\">If\u00f8lge en unders\u00f8gelse af <\/span><a href=\"https:\/\/www.nationalbanken.dk\/da\/publikationer\/Documents\/2020\/09\/ANALYSE_Nr.%2015_Danskerne%20betaler%20fortrinsvist%20elektronisk.pdf\"><span style=\"font-weight: 400\">Danmarks Nationalbank<\/span><\/a><span style=\"font-weight: 400\"> er brugen af mobilbetalinger nemlig mere end fordoblet p\u00e5 blot to \u00e5r.<\/span><\/p><p><span style=\"font-weight: 400\">Helt pr\u00e6cist var tiende betaling i en fysisk butik en mobilbetaling tilbage i 2019. Og kigger vi udelukkende p\u00e5 online handel var hver tredje betaling en mobilbetaling.<\/span><\/p><p><span style=\"font-weight: 400\">Her kunne <\/span><a href=\"https:\/\/mobilepay.dk\/nyheder\/2022\/11\/28\/black-week-2022\"><span style=\"font-weight: 400\">MobilePay<\/span><\/a><span style=\"font-weight: 400\"> konkludere ud fra sidste \u00e5rs Black Week, at de havde den st\u00f8rste e-handelsuge nogensinde. Tallene viste nemlig, at appen blev benyttet, hvad svarer til mere end hver anden gang af de indk\u00f8bsivrige danskere, n\u00e5r de handlede p\u00e5 nettet.<\/span><\/p><p><span style=\"font-weight: 400\">S\u00e5 hvis du endnu ikke bruger mobilbetaling, er det tid til at komme i gang med at unders\u00f8ge dine muligheder.<\/span><\/p><p><span style=\"font-weight: 400\">Tag her udgangspunkt i, hvad dine kunder foretr\u00e6kker.<\/span><\/p><p><span style=\"font-weight: 400\">Ved at tilbyde flere forskellige betalingsl\u00f8sninger til kunderne viser du, at du har deres behov og interesser for \u00f8je.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-676c40c e-flex e-con-boxed e-con e-child\" data-id=\"676c40c\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7d61e elementor-widget elementor-widget-text-editor\" data-id=\"8a7d61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u00e6s ogs\u00e5: <a href=\"https:\/\/c1st.com\/blog\/supplere-med-mobilepay-som-betalingsloesning\/\">Derfor skal du supplere med MobilePay som betalingsl\u00f8sning i din butik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c6b17 elementor-widget elementor-widget-heading\" data-id=\"66c6b17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Giv webshoppen et speed-check<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17dc3db elementor-widget elementor-widget-text-editor\" data-id=\"17dc3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">T\u00e5lmodighed er en dyd, men det er ikke ligefrem en egenskab, der kan tilskrives de fleste danske brugere nu om dage.<\/span><\/p><p><span style=\"font-weight: 400\">If\u00f8lge en <\/span><a href=\"https:\/\/finans.dk\/tech\/ECE11430621\/utaalmodige-danskere-slaar-fast-virksomheder-taber-stort-paa-langsomme-hjemmesider\/?ctxref=ext\"><span style=\"font-weight: 400\">unders\u00f8gelse fra Google<\/span><\/a><span style=\"font-weight: 400\">, g\u00e5r det nemlig kraftigt ud over en virksomheds omd\u00f8mme, hvis det tager for lang tid at indl\u00e6se en hjemmeside.<\/span><\/p><p><span style=\"font-weight: 400\">Derudover er sandsynligheden for, at de anbefaler dig til venner og familie betydelig mindre.<\/span><\/p><p><span style=\"font-weight: 400\">Derfor er det en god id\u00e9 (hvis ikke din topprioritet) at sikre din hjemmesides hastighed, inden det v\u00e6lter ind med bes\u00f8gende p\u00e5 Black Friday og Cyber Monday.<\/span><\/p><p><span style=\"font-weight: 400\">Du kan evt. starte med at evaluere, hvad der er kritisk, og hvordan du kan forbedre ydeevnen p\u00e5 dine vigtigste sider p\u00e5 hjemmesiden.<\/span><\/p><p><span style=\"font-weight: 400\">Eksempelvis ved at unders\u00f8ge de sider, der normalt har flest bes\u00f8gende.<\/span><\/p><p><span style=\"font-weight: 400\">Derudover kan du ogs\u00e5 mindske hastigheden ved at komprimere dine billeder og anvende lazyload, hvor kun toppen af din hjemmeside indl\u00e6ses, n\u00e5r den bes\u00f8gende kommer ind p\u00e5 siden.<\/span><\/p><p><span style=\"font-weight: 400\">Det resterende indhold bliver indl\u00e6st i takt med, at de scroller videre ned p\u00e5 siden.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c39399 elementor-widget elementor-widget-heading\" data-id=\"2c39399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Under Black Friday<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee4aab elementor-widget elementor-widget-heading\" data-id=\"7ee4aab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. Tilbyd dine kunder forfriskninger<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2842a7 elementor-widget elementor-widget-text-editor\" data-id=\"f2842a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">F\u00f8lgende tip er m\u00e5ske ikke det mest banebrydende, n\u00e5r det kommer til sp\u00e6ndende tiltag, du kan foretage i forbindelse med Black Friday.<\/span><\/p><p><span style=\"font-weight: 400\">Men det er et simpelt tip, der kan v\u00e6re med til at g\u00f8re dine kunders Black Friday-oplevelse i butikken lidt bedre.<\/span><\/p><p><span style=\"font-weight: 400\">Overvej at tilbyde kunderne noget at drikke eller at snacke, imens de shopper.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan v\u00e6re alt lige fra kaffe og te til frugt og kage.<\/span><\/p><p><span style=\"font-weight: 400\">For selvom forfriskninger kan v\u00e6re en relativ enkel gestus at tilbyde sine kunder, kan det bestemt ogs\u00e5 efterlade en mindev\u00e6rdig k\u00f8bsoplevelse.<\/span><\/p><p><span style=\"font-weight: 400\">Og da det er en m\u00e5de at forbedre dine kunders bes\u00f8g i butikken p\u00e5, er det bestemt ikke et tip, man b\u00f8r kaste til siden med det samme.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83baf0b elementor-widget elementor-widget-heading\" data-id=\"83baf0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. Ha\u2019 en ekstra betalingsterminal som backup<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f5a28 elementor-widget elementor-widget-text-editor\" data-id=\"a2f5a28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Hvad g\u00f8r du, hvis din betalingsterminal v\u00e6lger at bryde sammen lige midt i al Black Friday-tumulten?<\/span><\/p><p><span style=\"font-weight: 400\">Det satser vi selvf\u00f8lgelig ikke p\u00e5.<\/span><\/p><p><span style=\"font-weight: 400\">Men skulle du alligevel v\u00e6re uheldig, er det en god id\u00e9, at have en ekstra betalingsterminal som backup.<\/span><\/p><p><span style=\"font-weight: 400\">Her er en <\/span><a href=\"https:\/\/c1st.com\/shop\/vare\/stripe-betalingsterminal-traadloes\/\"><span style=\"font-weight: 400\">tr\u00e5dl\u00f8s C 1ST Pay betalingsterminal<\/span><\/a><span style=\"font-weight: 400\"> et fint bud p\u00e5 en ekstra terminal, du kan have liggende.<\/span><\/p><p><span style=\"font-weight: 400\">Den accepterer b\u00e5de kortbetalinger, kontaktl\u00f8se betalinger og mobilbetalinger. Derudover er den tr\u00e5dl\u00f8s og med batteri, s\u00e5 du kan tage den med rundt i butikken, hvilket i dag er en k\u00e6mpe fordel for butikker, hvis de gerne vil undg\u00e5 lange k\u00f8er og generelt give en bedre oplevelse for deres kunder.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213cd0a elementor-widget elementor-widget-heading\" data-id=\"213cd0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">16. Overvej at g\u00f8re brug af et mobilt kassesystem<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579fc2b elementor-widget elementor-widget-text-editor\" data-id=\"579fc2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Med et mobilt kassesystem kan du tage din forretning med dig overalt.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Du kan tage imod betalinger og udstede kvitteringer fra hvor som helst, og du er ikke begr\u00e6nset af et fast kasseapparat.<\/span><\/p><p><span style=\"font-weight: 400\">Med et mobilt kassesystem kan du tage imod betalinger \u00f8jeblikkeligt, uanset hvor du befinder dig.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Dette kan hj\u00e6lpe med at reducere k\u00f8tid og forbedre hele kundeoplevelsen.<\/span><\/p><p><span style=\"font-weight: 400\">Helt enkelt.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Du kan nemlig nemt svare p\u00e5 sp\u00f8rgsm\u00e5l om priser og produkter, og du kan tage betalinger og udstede kvitteringer direkte til kunden.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca4744 e-flex e-con-boxed e-con e-child\" data-id=\"eca4744\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512d9a3 elementor-widget elementor-widget-text-editor\" data-id=\"512d9a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u00e6s ogs\u00e5: <a href=\"https:\/\/c1st.com\/blog\/afslut-salg-paa-gulvet-med-et-mobilt-kassesystem\/\">S\u00e5dan afslutter du dine salg p\u00e5 gulvet med et mobilt kassesystem<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcf071 elementor-widget elementor-widget-image\" data-id=\"ebcf071\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-1024x768.webp\" class=\"attachment-large size-large wp-image-4523\" alt=\"Kunder betaler ved en mobil betalingsterminal\" srcset=\"https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-1024x768.webp 1024w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-300x225.webp 300w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-768x576.webp 768w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-1536x1152.webp 1536w, https:\/\/c1st.com\/wp-content\/uploads\/2021\/10\/mobiltkassesystem-1-1-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db789bf elementor-widget elementor-widget-heading\" data-id=\"db789bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Efter Black Friday<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edeffab elementor-widget elementor-widget-heading\" data-id=\"edeffab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">17. F\u00e5 et overblik over tallene<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0082382 elementor-widget elementor-widget-text-editor\" data-id=\"0082382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d41f4b elementor-widget elementor-widget-text-editor\" data-id=\"0d41f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>N\u00e5r du har f\u00e5et vejret igen og en god nats s\u00f8vn efter de store Black Friday-strabadser, er det tid til at vende tilbage for at analysere, hvordan det er g\u00e5et.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-e338739 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e338739\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\"><div class=\"elementor-widget-container\"><ul><li><span class=\"elementor-icon-list-text\">Var der nogle tiltag, der fungerede ekstra godt i \u00e5r?<\/span><\/li><li><span class=\"elementor-icon-list-text\">Hvilke produkter solgte bedst?<\/span><\/li><li><span class=\"elementor-icon-list-text\">Hvilke klarede sig d\u00e5rligt?<\/span><\/li><li><span class=\"elementor-icon-list-text\">Er der \u00e6ndringer, du allerede nu \u00f8nsker at implementere til n\u00e6ste \u00e5rs Black Friday?<\/span><\/li><\/ul><p>\u00a0<\/p><\/div><\/div><div class=\"elementor-element elementor-element-a2551b4 elementor-widget elementor-widget-text-editor\" data-id=\"a2551b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Skriv dine tanker og overvejelser ned, imens du har dem friske i erindringen.\u00a0<\/p><p>S\u00e5 kan du tage dem med i planl\u00e6gningen af n\u00e6ste \u00e5rs Black Friday.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821fa4b elementor-widget elementor-widget-heading\" data-id=\"821fa4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">18. F\u00f8lg op p\u00e5 kunderne og bliv klar til julen<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc856a elementor-widget elementor-widget-text-editor\" data-id=\"cdc856a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">M\u00e5ske kender du f\u00f8lelsen.<\/span><\/p><p><span style=\"font-weight: 400\">Man troede lige, at man havde en god og meningsfuld date med nogen, men s\u00e5 h\u00f8rer man aldrig fra dem igen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Okay. Det er m\u00e5ske ikke helt det samme, men det er i hvert fald ikke en f\u00f8lelse, man \u00f8nsker at tilbyde sine kunder.<\/span><\/p><p><span style=\"font-weight: 400\">Det vigtigste tip til efter Black Friday (og Cyber Monday) er derfor at f\u00f8lge op p\u00e5 alle dine kunder. Lad dem vide, at du v\u00e6rdsatte deres k\u00f8b, og at de evt. kan se frem til endnu flere sp\u00e6ndende tilbud, n\u00e5r vi n\u00e6rmer os julen.<\/span><\/p><p><span style=\"font-weight: 400\">Blot fordi Black Friday er overst\u00e5et, betyder det nemlig ikke, at du er f\u00e6rdig med at h\u00f8ste salg.<\/span><\/p><p><span style=\"font-weight: 400\">Det er nu blevet tid til at opbygge relationen til dine kunder og forberede dig til julen.<\/span><\/p><p><span style=\"font-weight: 400\">Det kan eksempelvis g\u00f8res ved at holde dig aktiv p\u00e5 de sociale medier, og ved at sende e-mails ud til alle dem, der skrev sig op p\u00e5 din mail liste.<\/span><\/p><p><span style=\"font-weight: 400\">Husk ogs\u00e5 at f\u00e5 genbestilt poser, bonroller, prislabels, gavepapir osv., nu hvor du er i gang med at forberede dig til julen.<\/span><\/p><p><span style=\"font-weight: 400\">P\u00e5 den m\u00e5de er du klar til at tage imod b\u00e5de nye og tilbagevendende kunder.<\/span><\/p><p><span style=\"font-weight: 400\">Vil du se, hvordan Customers 1st kan hj\u00e6lpe dig og din forretning? Kontakt en af vores eksperter p\u00e5\u00a0<\/span><a style=\"font-family: var( --e-global-typography-4b5287c-font-family ), Sans-serif;font-size: var( --e-global-typography-4b5287c-font-size );font-weight: var( --e-global-typography-4b5287c-font-weight );letter-spacing: var( --e-global-typography-4b5287c-letter-spacing );text-align: var(--text-align);background-color: #ffffff\" href=\"tel:33608586\">33 60 85 86<\/a><span style=\"color: var( --e-global-color-01c8ffa );font-family: var( --e-global-typography-4b5287c-font-family ), Sans-serif;font-size: var( --e-global-typography-4b5287c-font-size );letter-spacing: var( --e-global-typography-4b5287c-letter-spacing );text-align: var(--text-align)\">\u00a0for en personlig demo og snak.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bladene skifter farve og luften bliver koldere. Det betyder, at vi n\u00e6rmer os de store julehandelsdage som\u00a0<b>Singles Day<\/b>, <b>Black Friday<\/b>\u00a0og\u00a0<b>Cyber Monday<\/b>.<\/p>\n","protected":false},"author":13,"featured_media":4527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15,29,16,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Handlingsplan: Butikkernes guide til Black Friday 2023 - Customers 1st<\/title>\n<meta name=\"description\" content=\"F\u00e5 18 tips til, hvordan du forbereder din butik og webshop p\u00e5 flere kunder og f\u00e6rre hovedpiner b\u00e5de f\u00f8r, under og efter Black Friday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/c1st.com\/blog\/butikkernes-guide-til-black-friday-2023\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handlingsplan: Butikkernes guide til Black Friday 2023 - 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